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Deep Dive

Mi3's top marketing stories of 2022: Shopper data bonanza; culling legacy marketing capability; post-Covid loyalty boom and a swing back to creativity over digital 'horsehit'

By Paul McIntyre & Brendan Coyne

5 December 2022 6 min read

By Paul McIntyre & Brendan Coyne -

5 December 2022 6 min read

Deep Dive

Mi3's top stories of 2022: Marketing science wars, the ESOV problem, crap briefs, privacy crunch – and why vanity metrics must die

By Paul McIntyre & Brendan Coyne

30 November 2022 6 min read

By Paul McIntyre & Brendan Coyne -

30 November 2022 6 min read

Industry Contributor

The Marketing Academy 2022 intake: TBWA\Sydney’s Tanya Vragalis, Mars Food’s Jade Lish, Hall & Partners’ Ed Steiner on 12.8% year-on-year churn, keeping pace with marketing tech, giving feedback

By Jade Lish, Mars Food; Tanya Vragalis, TBWA\Sydney; Ed Steiner, Hall & Partners - The Marketing Academy 2022 Scholars

15 November 2022 5 min read

By Jade Lish, Mars Food; Tanya Vragalis, TBWA\Sydney; Ed Steiner, Hall & Partners - The Marketing Academy 2022 Scholars

15 November 2022 5 min read

Deep Dive

Confessions of Marketing Academy alumni: KFC, BWS, Edelman and Broadsheet execs open up on their emotional, electrifying and raw takes on the program and why it works when others don’t

By Paul McIntyre and Sam Buckingham-Jones

17 October 2022 6 min read

By Paul McIntyre and Sam Buckingham-Jones -

17 October 2022 6 min read

Industry Contributor

The Marketing Academy 2022 intake: Wavemaker's Philippa Noilea-Tani, March One's Ben Coverdale and Zip's Debbie Wine on letting go of what you can't control, throwing your resume in the bin and slowing down to win

By Philippa Noilea-Tani, Wavemaker; Ben Coverdale, March One; Debbie Wine, Zip - The Marketing Academy 2022 Scholars

10 October 2022 5 min read

By Philippa Noilea-Tani, Wavemaker; Ben Coverdale, March One; Debbie Wine, Zip - The Marketing Academy 2022 Scholars

10 October 2022 5 min read

Industry Contributor

The Marketing Academy 2022 intake: Tourism Tasmania’s Emma Terry, Aje’s Kate Thomas, Salesforce’s Renata Bertram on talent skirmishes for contractors, being a perpetual apprentice, and first marketing campaign (for a dog)

By Kate Thomas, Aje; Emma Terry, Tourism Tasmania; Renata Bertram, Salesforce - The Marketing Academy 2022 Scholars

5 October 2022 6 min read

By Kate Thomas, Aje; Emma Terry, Tourism Tasmania; Renata Bertram, Salesforce - The Marketing Academy 2022 Scholars

5 October 2022 6 min read

Industry Contributor

The Marketing Academy 2022 intake: KFC's Jess Farahar, Deloitte Digital's Dan Tintner and REA Group's Tobias Johnstone on learning through mistakes (not Google) and hiring economists to manage 'new oil' data

By Tobias Johnstone, REA Group; Jess Farahar, KFC; Dan Tintner, Deloitte Digital - The Marketing Academy 2022 Scholars

4 October 2022 6 min read

By Tobias Johnstone, REA Group; Jess Farahar, KFC; Dan Tintner, Deloitte Digital - The Marketing Academy 2022 Scholars

4 October 2022 6 min read

Industry Contributor

The Marketing Academy 2022 intake: IAG's Anna Jackson, The Hallway's Chris Murphy and OMD's Philippa Moig on killing ego, never getting emotional in commercial negotiations – and taking responsibility for everything

By By Philippa Moig, OMD; Anna Jackson, IAG; Chris Murphy, The Hallway - The Marketing Academy 2022 Scholars

3 October 2022 6 min read

By By Philippa Moig, OMD; Anna Jackson, IAG; Chris Murphy, The Hallway - The Marketing Academy 2022 Scholars

3 October 2022 6 min read

News

The Marketing Academy 2022 intake: CommBank's Executive Manager, Brand, Katreena Tyson on going back to basics, deep listening and the art of not selling yourself

By Katreena Tyson - Executive Manager, Brand, Commonwealth Bank & 2022 Marketing Academy Scholar

28 September 2022 3 min read

By Katreena Tyson - Executive Manager, Brand, Commonwealth Bank & 2022 Marketing Academy Scholar

28 September 2022 3 min read

Industry Contributor

Flip your thinking: How to conquer your inner imposter and join the c-suite within five years

By Pamela Bishop - COO, Blooms The Chemist | Marketing Academy Scholar

6 April 2022 5 min read

By Pamela Bishop - COO, Blooms The Chemist | Marketing Academy Scholar

6 April 2022 5 min read